Rollac Doubled Its Qualified Leads | Paid Search Case Study

Apr 14, 2019
Internet Marketing

Introduction

Welcome to Bada Boom SEO's comprehensive case study on how Rollac, a prominent shutter manufacturer, successfully doubled its qualified leads through a strategically executed paid search campaign. In this detailed analysis, we will explore the challenges faced by Rollac, the strategies implemented by Bada Boom SEO, and the exceptional results achieved.

Industry Overview

Rollac operates within the highly competitive business and consumer services - digital marketing sector, where effective online advertising and lead generation strategies are crucial for sustained success. With numerous companies vying for visibility and customer acquisition, Rollac sought Bada Boom SEO's expertise to enhance its market positioning and increase the number of qualified leads.

Challenges Faced by Rollac

Prior to partnering with Bada Boom SEO, Rollac encountered several challenges inhibiting its digital marketing efforts:

  • Lack of targeted online visibility.
  • Low conversion rates from website visitors.
  • Inadequate lead nurturing strategies.
  • Difficulty in distinguishing Rollac from competitors.

Strategy Implementation

Thorough Market Analysis

Bada Boom SEO initiated the campaign by conducting an in-depth market analysis, identifying key competitor strategies, consumer behavior patterns, and industry trends. This analysis formed the foundation for the subsequent planning and execution stages.

Paid Search Optimization

Employing advanced keyword research techniques, Bada Boom SEO identified high-intent, relevant keywords for Rollac's paid search campaign. Strategic bidding and campaign structuring were implemented to maximize visibility, while carefully analyzing conversion data to optimize campaign performance continuously.

Compelling Ad Copy Creation

Bada Boom SEO's team of expert copywriters crafted highly engaging ad copies, compelling users to click through and explore Rollac's offerings. Ad extensions, such as site links and callouts, were strategically utilized to enhance ad prominence and provide more information to potential customers.

Landing Page Optimization

To ensure a seamless user experience and maximize conversions, Bada Boom SEO conducted a comprehensive analysis of Rollac's landing pages. Expert web designers and copywriters collaborated to create persuasive landing pages with clear calls-to-action, favorable user flow, and optimized forms to capture valuable leads.

CRM Integration and Lead Nurturing

Bada Boom SEO integrated Rollac's customer relationship management (CRM) software with the campaign, allowing for streamlined lead capture and effective lead nurturing. Automated email workflows were set up to engage leads and drive them further down the sales funnel, converting them into paying customers.

Results Achieved

The collaboration between Rollac and Bada Boom SEO yielded exceptional results:

  • Doubled the number of qualified leads within six months.
  • Increased conversion rates by 40% through optimized landing pages.
  • Enhanced brand visibility and recognition in target markets.
  • Improved ROI through continuous campaign optimization.

Conclusion

Through a comprehensive paid search campaign implemented by Bada Boom SEO, Rollac was able to overcome the challenges it faced and double its qualified leads. The strategic use of advanced techniques, such as paid search optimization, compelling ad copy creation, landing page optimization, and CRM integration, allowed Rollac to establish a prominent position within the business and consumer services - digital marketing sector.

As a leading provider of digital marketing solutions, Bada Boom SEO continues to help businesses thrive in competitive markets. Contact us today to explore how our tailored strategies can drive tangible growth for your brand.

Brian Rauch
The case study serves as an instructive resource for businesses aiming to gain insights into the mechanics of successful paid search campaigns in elevating lead generation.
Nov 9, 2023
Josh Kerbel
Excellent strategy and impressive outcome! Rollac's success through paid search is inspiring.
Nov 8, 2023
Qy Q
The case study effectively highlights the strategic approach employed by Rollac in achieving a significant boost in qualified leads through paid search.
Oct 26, 2023
City of El Paso
Impressive results achieved.
Oct 14, 2023
Jeremy Charoy
A well-documented case study that encapsulates the power of strategic paid search initiatives in achieving remarkable growth in qualified leads.
Sep 27, 2023
Helen Mullins
The impact of Rollac's paid search campaign on doubling qualified leads is a testament to the potential of strategic digital marketing efforts.
Sep 22, 2023
Erlinda Seib
The in-depth insights into the paid search strategies employed by Rollac offer valuable takeaways for businesses looking to enhance lead generation.
Sep 12, 2023
Webb Girard
An insightful exploration of Rollac's successful journey to doubling qualified leads through a well-orchestrated paid search campaign. A worthwhile read!
Sep 10, 2023
Frank Todaro
The case study's emphasis on strategic decision-making and implementation of paid search campaigns offers relevant learnings for businesses seeking to enhance their lead generation strategies.
Sep 7, 2023
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The case study's detailed examination of Rollac's challenges and subsequent success through a paid search campaign makes it an enlightening read.
Aug 9, 2023
Ed Zugg
An insightful and well-researched case study that provides valuable lessons for businesses seeking to enhance their lead generation activities.
Jul 10, 2023
Susan Schmidt
A fascinating case study that underscores the impact of strategic paid search campaigns in achieving significant growth in qualified leads.
Jun 27, 2023
Charlie Stahve
The case study's thorough examination of Rollac's successful paid search strategies offers actionable strategies and best practices for businesses looking to optimize their lead generation efforts.
Jun 20, 2023
David Main
The detailed analysis of Rollac's paid search campaign sets a high standard for understanding the nuances of effective lead generation strategies.
Jun 11, 2023
Tom Doughty
A well-articulated case study that offers actionable insights and best practices for businesses seeking to leverage paid search effectively in driving remarkable growth in qualified leads.
Jun 1, 2023
Ashley Martin-Golis
The case study effectively showcases the impact of well-executed paid search initiatives in driving tangible growth in qualified leads, providing actionable lessons for other businesses.
May 11, 2023
Bob Cagle
The case study provides a comprehensive view of the strategic elements that contributed to Rollac's successful endeavor in doubling qualified leads.
May 8, 2023
STONE BARN BRANDYWORKS LLC
The case study offers valuable learnings for businesses seeking to harness the potential of paid search in driving growth in qualified leads.
May 7, 2023
Mirella Pugliese, PHR
The case study offers a comprehensive understanding of the challenges, strategies, and outcomes involved in Rollac's successful lead generation efforts.
Apr 28, 2023
Andrew Mokwena
The comprehensive analysis of Rollac's paid search strategies underscores the impact of meticulous planning and execution in achieving significant lead generation growth.
Apr 1, 2023
Ingrid Beck
The case study's detailed breakdown of Rollac's paid search strategies and their outcomes provides valuable insights for businesses seeking to enhance their lead generation efforts.
Jan 23, 2023
Jennifer Steele
I appreciated the detailed breakdown of the challenges faced by Rollac, along with the solutions implemented to overcome them.
Jan 4, 2023
Don Caffey
The comprehensive insights offered in the case study make it a valuable resource for businesses aiming to optimize their lead generation through paid search.
Nov 26, 2022
Anita Picker
The meticulous breakdown of Rollac's paid search campaign and its impact on qualified leads offers actionable insights for businesses aiming to replicate such success.
Nov 7, 2022
Ghanshyam Lohar
The comprehensive analysis of Rollac's successful paid search campaign serves as a valuable resource for businesses seeking to understand and employ effective strategies for lead generation.
Oct 14, 2022
Roberto Romero
The case study provides clear evidence of how paid search can be a game-changer in lead generation. Well done, Rollac!
Oct 10, 2022
Luke Karkosh
The case study serves as an in-depth examination of how a well-executed paid search campaign can result in a substantial increase in qualified leads.
Sep 25, 2022
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The success of Rollac's paid search campaign serves as a testament to the power of well-executed digital marketing initiatives.
Sep 10, 2022
Lisa Correll
The structured approach to the case study makes it an engaging and insightful read. Solid work by Rollac!
Aug 26, 2022
Barbara Augustyn
The case study exemplifies the potential of paid search when combined with a strategic approach, offering practical lessons for businesses aiming to optimize lead generation.
Jul 16, 2022
John Capriotti
The case study's emphasis on practical, data-driven strategies sets a valuable precedent for businesses aiming to replicate Rollac's success.
Jun 27, 2022
William Gansen
The results speak for themselves. This case study highlights the immense potential of paid search in driving qualified leads.
May 28, 2022
Hugo Pinto
The case study's insights into Rollac's successful journey to doubling qualified leads through paid search provide actionable takeaways for businesses seeking to elevate their lead generation strategies.
Apr 21, 2022
Carol Loveless
I found the breakdown of Rollac's challenges and subsequent triumphs to be both enlightening and actionable for businesses in similar positions.
Mar 10, 2022
Nicolas Gooding
A well-articulated case study that captures the essence of how strategic paid search initiatives can drive substantial growth in qualified leads.
Feb 20, 2022
Tracy Scott
The detailed analysis of Rollac's journey to doubling qualified leads serves as an inspiration for businesses seeking to leverage paid search effectively.
Feb 19, 2022
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Nov 27, 2021
Robert Corbell
The case study's detailed exploration of Rollac's journey to doubling qualified leads through paid search offers actionable learnings for businesses aiming to enhance their lead generation activities.
Nov 10, 2021
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As a digital marketer, I found the case study to be a valuable resource for understanding the intricacies of a successful paid search campaign.
Nov 2, 2021
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Oct 8, 2021
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Sep 18, 2021
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Aug 27, 2021
Richard Darling
Interesting read! The analytical approach taken in this case study offers a well-rounded understanding of Rollac's success.
May 16, 2021
Karen Brown
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May 3, 2021
Deanna Gee
Kudos to Rollac for their remarkable achievement in doubling qualified leads. The case study sheds light on their effective strategies.
Apr 13, 2021
Jeremy Stoehr
Great insights! The case study provides valuable information on how Rollac achieved success through paid search.
Apr 10, 2021
Cards
A well-deserved success story! The case study offers a wealth of actionable information for businesses seeking to improve their lead generation through paid search.
Jan 27, 2021
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Dec 22, 2020
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Dec 7, 2020
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Nov 24, 2020
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The case study's detailed breakdown of Rollac's paid search strategy exemplifies the impact of leveraging digital channels for lead generation.
Nov 22, 2020
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Nov 9, 2020
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Sep 26, 2020
Lindsey Keefner
Through a well-executed paid search campaign, Rollac demonstrates the immense potential of digital marketing in elevating lead generation.
Sep 25, 2020
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Aug 17, 2020
Luiz Oliviera
Impressive results! It's evident that paid search can have a significant impact on lead generation.
Jul 28, 2020
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Jul 6, 2020
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May 1, 2020
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Apr 17, 2020
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Mar 23, 2020
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Mar 21, 2020
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Jan 20, 2020
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Dec 31, 2019
John Bordano
The success achieved by Rollac through paid search serves as a compelling example of the impact of strategic digital marketing initiatives in driving qualified leads.
Dec 16, 2019
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Dec 8, 2019
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Dec 5, 2019
Rut Semere
A commendable achievement for Rollac! The case study offers practical insights into the power of paid search in driving qualified leads.
Nov 17, 2019
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Nov 6, 2019
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Nov 5, 2019
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Oct 26, 2019
Terri Stockton
The detailed examination of Rollac's successful paid search campaign offers actionable insights and best practices for businesses looking to elevate their lead generation strategies.
Sep 30, 2019
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Sep 8, 2019
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Aug 7, 2019
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Jul 31, 2019
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Jul 9, 2019
Place Holder
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Jul 2, 2019
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Jun 26, 2019
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A comprehensive and informative case study that sheds light on the impact of strategic paid search initiatives in driving tangible results for businesses.
Apr 22, 2019
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